News & Events

Share              

MiE Business Showcase

Loh Yun Jin, Wee Kim Wee School of Communication Studies

14 March 2018

 

The Minor in Entrepreneurship (MIE) Business Showcase was held on the 14th of March, 2018, at the Research Techno Plaza in Nanyang Technological University, Singapore. The MIE showcase was a youthful affair, as students gathered to share and learn more about entrepreneurship.

The showcase opened with a networking session between MIE students and students interested in enrolling in the programme, providing a platform for the students to build relationships. The MIE students also provided valuable information and personal insights about the programme.

After which, 6 MIE student teams - Cardwheel, Kingpiece, Holski, OCD, Photobox SG, and Wheretobuy - presented on their individual brands and their entrepreneurial journey. From cards to card-games and even mobile applications, all 6 presenting teams demonstrated their creativity through their brand.

The first team, Cardwheel, specializes in card-making services for companies that have large clientele base. The idea is for companies to outsource the hassle of sending greeting cards to customers, to Cardwheel instead. Kingpiece is a card-game that centers around the concept of chance-skill. The game promotes creative thinking and develops crisis management skills. HOLSKI is an accessories brand that base their designs on a chic and modern concept.

The 4th presenting team, OCD - which is short for Obssessive Cupcake Disorder - is a cupcake company that centers its philosophy on perfecting both taste and design. Photobox SG is a company that provides photo packages along with printed photos, while WhereToBuy is a mobile application, designed to be the one-stop place for all to discover and review food in NTU.

The showcase came to a close with a final Question and Answer session that allowed the audience to clarify their queries. Overall, the session successfully applauded entrepreneurship efforts by students, while spreading the passion for entrepreneurship. It also enabled students to learn more about both the hardships and successes of business ventures.