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Drusilla, Wee Kim Wee School of Communication Studies

1 March 2018 - 10 May 2018

In collaboration with River Valley High School (RVHS), Nanyang Technopreneurship Centre (NTC) organized an eight parts workshop, from 1 March 2018 – 10 May 2018, educating the students on the process of launching one’s first tech-business in future.

The workshops begin with an introduction to the entrepreneurship landscape in Singapore by educating the students on the local entrepreneurship ecosystem. This introduction helps to provide a detailed introduction of the various policies, funding scheme and initiatives provided by the government in attempts of fostering entrepreneurship spirit as well as assisting young start-ups.

After understanding the entrepreneurship ecosystem in Singapore, the students are introduced to the importance of value proposition and understanding customer development. This part of the workshop focuses on the importance of value creation and allow students the chance to work on the value proposition canvas, simulating the real-world start-up experience. Student were also required to analyse their accessible market by finding out the ‘why’, ‘what’, ‘how’, and ‘where’ of customer development.

The students were then introduced to the business model canvass which explains the different business models available. At the same time, they are introduced to the 9 building blocks of business model canvass that are often used in generating a business model. This part of the workshop encourages the student to use skills such as communication and teamwork as they brainstorm their ideas and presents them on the canvas.

To allow the students a better understanding of entrepreneurship, local youth entrepreneurs were invited to NTC for a sharing session to share their experience and start-up journey. Through the sharing sessions, students were able to gather useful insight and tips on possible challenges they might face on their journey to launching their first tech-business.

At this stage of the workshop, it’s time to test out the business concept to know its viability. This part of the workshop focuses on concept analysis, to know the business concept’s viability and feasibility in terms of product, service, finance and technology.

Once the business concept is deemed feasible, the students moved on to the next stage where they were required to craft an execution plan to start and implement their business plans. By using the concept of market positioning with relation to other competitors, they student learned how to position their product or services in the market.

At the final stages of the workshop, the students learned about entrepreneurial marketing as well as the dos and don’ts in pitching for venture funding.  The students were given useful insights and tips on how to effectively market their products or services and knowing how to effectively use social media as new entrepreneurs.

With new gained knowledge on marketing, the workshop concludes by giving the students a chance to mock pitch their business concept with the presentation skills that were taught to enhance their investor presentations.