Entrepreneurship Development Programmes (English)


SkillsFuture Series: Entrepreneurial Marketing in the Digital Era: E-Commerce and Social Media



In the new normal of post COVID-19, consumers will get used to e-commerce shopping and stay social via various social media platforms although this social space is virtual. The future business opportunities and effective marketing lie in the fusion of the two big digital trends: social media and e-commerce, known as Social Commerce. 

In this course, participants will learn effective social media platforms in e-commerce marketing to transform their business with social commerce. Other companies can also use social media and e-commerce marketing strategies to get their brand, profile and products to be shared online. 

  • From E-Commerce to Social Commerce
  • Social Media Platforms and E-Commerce in Singapore
  • Data Analysis in Social Media Marketing
  • Case Studies: Facebook, Wechat, Instagram
  • E-Commerce Live Streaming
  • Social Commerce Entrepreneurs Sharing
  • Panel Discussion: Social Commerce Strategies 
*NTC reserves the right to reserves the right to make changes to the above programme schedule according to the circumstances at any particular time.


Marketers, entrepreneurs, managers, executives, technicians, SMEs, mid-career switchers, and the general public who are interested in social commerce.


Full Programme Fee: S$2,940 (w/o GST)

Programme Dates: 9-11 Dec, 2020​

Teaching Mode: Blended


Please click HERE to register.


Full Course Fee

(​​​W/O GST)

SkillsFuture Subsidy

Course Fee AFTER SkillsFuture Subsidy (w GST)

Min Course Fee AFTER SkillsFuture Subsidy + SFC(1+2) (w GST)

Max SEP Training Allowa​nce


Basic Grant (70%)












1.   SkillsFuture Series

Funding Type Subsidy Criteria
Base Grant 70%
(Capped at ​$13,000)
Singaporean / Singaporean PR Age 21 & Above Course Fee: $2,940 - $2,058 = $882
GST: $61.74
Full Fee Payable: $882+$61.74 = $943.74
Enhanced Subsidy
(Capped at $13,000)
Singaporean Age 40 & Above Course Fee: $2,940 - $2,646 = $294
GST: $61.74
Full Fee Payable:  
$294+$61.74 = $355.74 
Enhanced Training Support
(Capped at $13,000)
Singaporean / Singaporean PR who is SME Sponsored  Course Fee: $2,940 - $2,646 = $294
GST: $61.74
Full Fee Payable:  
$294+$61.74 = ​$355.74

2.   SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding. This is only applicable to self-sponsored participants. Applications via MySkillsFuture.sg must be made within 60 days before course commencement. Please click here for the user guide on how to submit your claim.

From 1 April 2020, a one-off SkillsFuture Credit top-up of $500 will be provided to every Singapore Citizens aged 25 years and above as at 31 December 2020. This top-up will expire on 31 December 2025. Eligible Singaporeans can now start using their one-off credit top-up to offset the full fee payable.

3.   Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect. 

4.   NTU Alumni Course Credit
From 1 July 2019, NTU alumni may utilise their course credits of S$1,600.00 to co-pay up to 50% of the nett fee (exclusive of prevailing GST) payable for courses with starting date from 1 July 2019 onwards. There will be no administrative fee involved for the use of NTU Alumni Course Credits on courses with starting date from 1 July 2019 onwards. For more information, please visit here. 

5.   NTUC SEP Training Allowance
Leveraging the Government’s Self-Employed Person (SEP) Support Scheme and co-funded by the Government and NTUC, the NTUC Training Fund (SEPs) now allows SEPs to earn as they train.  It also aims to support SEPs in deepening and/or acquiring new competencies during this lull period, in preparation for when the economy picks up and new opportunities arise. For details, please click HERE.​


An online assessment will be conducted at the end of the course.

* The Nanyang Technopreneurship Centre reserves the right to make changes to the above programme schedule according to the circumstances at any particular time.

Updated on 3 Sep 2020
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