Undergraduate Programmes


E-Startups and Social Media Strategies


Social media has emerged as an important marketing platform and new businesses often rely on social media marketing tools as a form of engaging with the stakeholders. This course takes an in-depth look at social networks, social media platforms and online advertising.

Students will learn how to make use of the various social media tools, and emphasis will be placed on tools that are helpful to start-ups and small businesses.

The main objective of this module is to provide the participants the essential knowledge on social media marketing, especially for start-ups. For this purpose, various social media tools that start-ups may explore will be introduced. The concept of social commerce will be covered. Participants will learn how to carry out strategic planning with social media. Topics such as social media metrics and social models and monetization will be covered to give a holistic understanding of social media marketing.

Course Schedule

Schedule for ET9122 AY20 Semester 2


• The management reserves the rights to make changes to the schedule.

• Kindly note that the schedule differs for both batches.

• Students are required to work on online assessment activities during online lessons week

•  In the event where an Online session cannot be conducted due to a technical problem, learning materials will be provided via email or any formal medium deemed appropriate by the management.

Assessment Details

Students will be assessed based on individual class participation and contribution, team-based project, team feasibility analysis project and individual report. 

Application Details

Registration is done through STARS.

For enquiries regarding ET9122 E-Startups and Social Media Strategies, email NTCundergrad@ntu.edu.sg.


Updated on 20 November 2020