Undergraduate Programmes


Entrepreneurship & Marketing For New Ventures


This course aims to provide you with a fundamental understanding of the entrepreneurial process, of how entrepreneurs start and implement their business ideas and to instill in them an entrepreneurial mindset posture for the future. 

By immersing in activities relevant to entrepreneurship and value creation, you will discover and acquire one’s entrepreneurial passion, motivation and mindset. You will be introduced to the concepts of entrepreneurship, innovation and new venture creation process. You individually and collectively as a team, will learn to generate ideas, identify opportunities and investigate whether an idea can be turned into a viable business through a feasibility analysis. 

Course Schedule

ET9131 AY2019 Semester 2 Schedule

Assessment Details

Students will be assessed based on individual class participation and contribution, team-based project, team feasibility analysis project and individual reflection report.

Application Details

Registration is done through STARS.​​

For enquiries regarding ET9131 Entrepreneurship & Marketing For New Ventures, email NTCundergrad@ntu.edu.sg. 

Updated on 02 ​December 2019​​​​